








DANA
Top: Cotton Net
Bottom: Raw Silk
Navy and white — the kind of classic that never asks for permission.
A deep navy cotton net shirt with scattered white silk appliqué florals — placed with intention across the body for a look that is effortlessly modern. Finished with a clean mandarin collar and pearl buttons. Paired with a slim-fit ivory raw silk shalwar with delicate organza cut work at the hem.
Simple. Sharp. Quietly powerful.
Color: Deep Navy
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Fifteen years of craft, conviction, and clothing that means something.
The Woman Behind the Label
Ayesha Khurram began in Lahore in 2010, born out of a love for craft that has never been about the business. I design for a woman who moves between boardrooms and weddings, formal dinners and quiet mornings, and wants to feel exactly like herself in all of them. Over fifteen years, that woman has stayed the same. My job is just to keep up with her.