The Vienna Set

Fifteen years of craft, conviction, and clothing that means something.

The Woman Behind the Label

Ayesha Khurram began in Lahore in 2010, born out of a love for craft that has never been about the business. I design for a woman who moves between boardrooms and weddings, formal dinners and quiet mornings, and wants to feel exactly like herself in all of them. Over fifteen years, that woman has stayed the same. My job is just to keep up with her.