ZOYA
Top: Cotton Net
Bottom: Viscose
Dupatta: Organza
Purple, unapologetic and fully intentional.
A cotton net shirt in rich purple, covered entirely in white embroidery — intricate, all-over and striking from every angle. Paired with crisp ivory raw silk culottes and a dramatic purple organza dupatta, itself fully embroidered in white with a delicate lace border. A complete look that makes no compromises.
For the woman who wears purple like it was made for her.
Color: Purple
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Fifteen years of craft, conviction, and clothing that means something.
The Woman Behind the Label
Ayesha Khurram began in Lahore in 2010, born out of a love for craft that has never been about the business. I design for a woman who moves between boardrooms and weddings, formal dinners and quiet mornings, and wants to feel exactly like herself in all of them. Over fifteen years, that woman has stayed the same. My job is just to keep up with her.